Today, we're introducing the "Big Logo." This refers to watches with a slightly larger ROLEX logo on the dial, produced for only about two years during the early production of the Oyster Perpetual Ref. 1500 and Ref. 1501.
At the time, Rolex was experimenting with various designs. As a result, these models have many variations in their dials, indexes, and hands, and this Big Logo is one such rare detail.
The combination of the large logo and wedge-shaped indexes, along with alpha/dauphine hands, all housed within a 34mm case, exudes a vintage aura and unique sense of density. We've handled Big Logo models many times before at AFTER, and this time we're pleased to present a total of three pieces, including two particularly special ones.
This is a rare opportunity to see three Big Logo watches together. The ivory dial with a smooth bezel and wedge-shaped indexes is relatively affordable and recommended as a first vintage watch.
First, we have the Ref. 1500 with a beautiful, understated ivory dial. While relatively affordable among vintage Rolex watches, the Big Logo adds a unique twist, making it an excellent first watch or a superb next addition after a regular Ref. 1500 or Air-King.
Additionally, we're also introducing two Big Logo mirror dials, perfectly timed with one Ref. 1500 and one Ref. 1501. While I've known that mirror dials existed for Big Logo models, this is my first time personally acquiring dials in such pristine condition. Even a dealer friend of mine mentioned only having handled one a few years ago, underscoring their extreme rarity.
The combination of wedge-shaped indexes and a mirror dial creates a sharp and distinct impression. Considering their condition, these are not pieces that appear frequently.
Regarding the Ref. 1501 with the engine-turned bezel in particular, I couldn't find any examples with the same specifications through my research and even doubted its existence. However, I was able to confirm its existence with a long-established watch dealer who had handled one in the past.
Due to the rarity of these dials, their price range is significantly higher compared to the more beginner-friendly ivory dials. It's perhaps inevitable that these models are more geared towards collectors.
However, the satisfaction they provide is immense. I believe it would be a great idea to collect a set with ivory or silver Big Logos, or even both mirror dial Ref. 1500 and Ref. 1501 models. These are among the attractive models that can satisfy discerning collectors in a price range where options are surprisingly limited.
Above all, the Big Logo isn't just rare; with its black mirror dial, Big Logo, wedge-shaped indexes, and dauphine hands, its coolness is instantly apparent without needing many words.
While it's a common sales pitch to say, "If this weren't work, I'd keep it for myself," I truly can't help but feel that way.
